Long-term partnerships for sustainable growth
Avena is an entrepreneurial investment company with a focus on medium-sized industrial companies in German-speaking countries.

An entrepreneurial partner, not just a financial investor
Avena Capital invests in established medium-sized companies in German-speaking countries and works with their existing structures to develop them for the long term.
Our focus is particularly on the professionalization of sales structures, the development of new markets, and the advancement of products in collaboration with customers.
Many medium-sized companies offer excellent products or services, yet their growth potential is often limited by their sales structures. This is exactly where we come in.
Sales structures
Professionalizing existing sales processes
New markets
Opening up new markets and customer groups
Product development
Further development of products in collaboration with customers
Growth potential
Sustainable value creation through operational proximity
Our search criteria
Clearly defined, long-term oriented, and implemented in partnership.
Company size
* Revenue: approx. €5-20 million
* EBITDA: EBITDA margin slightly negative to +5%
* Situation: Corporate successions, corporate carve-outs, and operational transformations
Industries
Our investment approach is industry-agnostic. The decisive factor is not so much the industry, but rather the structural situation of the company. The common denominator is underdeveloped sales combined with attractive products or services.
Investment approach
Avena Capital acquires majority stakes as part of succession solutions or strategic development and builds scalable sales structures for sustainable growth.
Region
Germany, Austria, and Switzerland as the core market for our investments.

Succession solutions for entrepreneurs
Many medium-sized companies are facing a succession situation.
Avena Capital offers entrepreneurs a long-term perspective for their company and continues to develop it in collaboration with existing structures.
Our goal is a collaborative and sustainable further development of the company.
An insight into our partnerships.

We acquire established, profitable companies and develop them further as long-term owners. Our approach is partnership-based, entrepreneurial and focused on sustainable value development — without a short-term exit logic.
The team
Entrepreneurial. Experienced. Reliably.

Reinhard is responsible for strategy and transactions at Avena Capital and is responsible for identifying and implementing new investments

Jakob is responsible for operations at Avena Capital and ensures efficient structures and sustainable growth with his practice-oriented approach.
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