Long-term partnerships for sustainable growth

Avena is an entrepreneurial investment company with a focus on medium-sized industrial companies in German-speaking countries.

partnership

Avena was founded with the aim of developing medium-sized companies responsibly and over the long term. We invest with entrepreneurial understanding, operational proximity and the clear goal of creating sustainable value — for companies, employees and regions.

Our approach

An entrepreneurial partner, not just a financial investor

Avena Capital invests in established medium-sized companies in German-speaking countries and works with their existing structures to develop them for the long term.

Our focus is particularly on the professionalization of sales structures, the development of new markets, and the advancement of products in collaboration with customers.

Many medium-sized companies offer excellent products or services, yet their growth potential is often limited by their sales structures. This is exactly where we come in.

Sales structures

Professionalizing existing sales processes

New markets

Opening up new markets and customer groups

Product development

Further development of products in collaboration with customers

Growth potential

Sustainable value creation through operational proximity

Unser Prozess

Wie wir Vertrieb aufbauen

1

Markt verstehen

Wir arbeiten aktiv im Vertrieb mit, um Produkt, Kunden und Verkaufsprozesse aus erster Hand zu verstehen.

→ Kundenfeedback, Sales-Prozess, echte Markteinblicke
2

Vertrieb strukturieren

Wir schaffen klare Prozesse und ein skalierbares Fundament.

→ Sales Funnel, Lead-Generierung, klare Verantwortlichkeiten, CRM
3

Vertrieb skalieren

Wir bauen ein leistungsfähiges Vertriebsteam auf.

→ Recruiting, Training, KPI-Steuerung, Inside Sales
4

Marktauftritt optimieren

Wir schärfen die Positionierung und erhöhen die Sichtbarkeit.

→ Website, Messaging, digitale Kanäle, Social Media
5

Technologie einsetzen

Wir nutzen moderne Tools für effizienten und planbaren Vertrieb.

→ CRM, Automatisierung, datengetriebene Steuerung, KI

Our investment focus

Clearly defined, long-term oriented and implemented in partnership.

Industry focus

Manufacturing company with a clear depth of added value and a stable market position.

company size

Established medium-sized companies with development potential.

Involvement Approach

Majority investments as part of succession solutions or strategic development.

region

Germany, Austria and Switzerland as the core markets for our investments.

Our search criteria

Clearly defined, long-term oriented, and implemented in partnership.

Company size

* Revenue: approx. €5-20 million
* EBITDA: EBITDA margin slightly negative to +5%
* Situation: Corporate successions, corporate carve-outs, and operational transformations

Industries

Our investment approach is industry-agnostic. The decisive factor is not so much the industry, but rather the structural situation of the company. The common denominator is underdeveloped sales combined with attractive products or services.

Investment approach

Avena Capital acquires majority stakes as part of succession solutions or strategic development and builds scalable sales structures for sustainable growth.

Region

Germany, Austria, and Switzerland as the core market for our investments.

Our Approach

We see ourselves as an active partner on equal footing. Together with management, we sustainably develop companies — strategically, operationally and culturally. Our focus is on long-term value creation rather than short-term optimization.

Long-term investment horizon

Active operational support

Entrepreneurial thinking

Responsibility towards employees and locations

Succession solutions for entrepreneurs

Many medium-sized companies are facing a succession situation.

Avena Capital offers entrepreneurs a long-term perspective for their company and continues to develop it in collaboration with existing structures.

Our goal is a collaborative and sustainable further development of the company.

About us

We acquire established, profitable companies and develop them further as long-term owners. Our approach is partnership-based, entrepreneurial and focused on sustainable value development — without a short-term exit logic.

The team

Entrepreneurial. Experienced. Reliably.

Reinhard Dorow
Managing Partner

Reinhard is responsible for strategy and transactions at Avena Capital and is responsible for identifying and implementing new investments

r.dorow@avena-capital.com
+49 160 92144344
Jakob Tripolt
Managing Partner

Jakob is responsible for operations at Avena Capital and ensures efficient structures and sustainable growth with his practice-oriented approach.

j.tripolt@avena-capital.com
+49 175 1165618